Intertwined Connections
Custom Brand & Web Design for Start-Up
The Brief
The client wanted to launch her counselling practice with a cohesive brand and website that would communicate professionalism, trust, and compassion.
The goal was to create a space that felt approachable to families seeking mental health support, while positioning her practice as credible and grounded.
Client:
Intertwined Connections
Industry:
Family Therapy & Counselling Services
What I created:
- Brand Strategy
- Brand Design
- Logo Design
- Custom Icons
- Custom Web Design
- Content Strategy
- User Experience Design
"I would like to thank Kimmie K - the logo and website extraordinaire - for her patience, vision and creative flair in bringing my ideas to fruition.
Make sure to reach out to Kimmie at Baby Lion Design Co. if you're in the process of starting up your business, you won’t regret the decision."
- Sharlene, Intertwined Connections
The Colour Palette
This palette was inspired by the client’s personal affinity for purple and green—colours with strong emotional resonance in therapeutic settings.
The deep bottle green evokes calm, stability, and groundedness, while the purples introduce creativity and warmth, helping the brand feel both strong and nurturing.
Paired with a mint green accent and clean white, the overall palette brings a fresh, contemporary edge to a space that’s traditionally clinical, making it feel welcoming without losing its professionalism.
