Australian Sustainable Web Designer
I’m Kimmie King — Brand & Website Designer supporting purpose-led businesses across Australia & the globe.
I blend strategy, creativity and old-school service to build high-quality websites and branding for good humans doing good work.
We're a good fit
if you're a
purpose-driven
brand & want to:
Would you like to...
Get found on Google by people who need what you offer
Build a website designed to convert — not just look pretty
Partner with a designer who blends strategy & old-school cusotmer service
Grow with someone who genuinely cares about your mission & your values
From managing millions to purpose-led design
I spent 20+ years in Corporate marketing (known as Kim Assim), leading national campaigns and events
✓ Corner office with harbour view
✓ Excellent salary
✓ Even a few fun moments with Shaun the Sheep!
But despite the wins, something felt hollow. I wanted to build work that mattered — not just hit quarterly KPIs.
So I shifted from chasing numbers to supporting sustainable and purpose-led Australian businesses through strategy-driven design.
Trusted by leading Australian brands
I’ve worked with some of Australia’s most recognised organisations — experience I now bring to small businesses, sustainable brands and purpose-driven leaders who care about quality and impact.
12 months off-grid—everything changed
Travelling off-grid for a year shifted everything
Powered by solar and wide open spaces, I learned that simple, intentional living is what fuels the kind of purposeful, quality-first work I do now.
Small choices matter.
Small businesses make big impact.
And purpose-led brands shape the future.
That philosophy now underpins how I design: with strategy, creativity and thoughtful, low-impact practices.
For purpose, people & planet
Designing for impact, not ego
When I returned to “normal life,” I started helping small, values-led brands who were doing great things — but struggling to get seen.
→ Beautiful websites
→ Passionate missions
→ Zero visibility
Most people believe the old myth: “If you build it, they will come.” But without SEO? They won’t.
A website needs strategy + search visibility + clarity — otherwise it’s just a digital brochure nobody sees.
That’s why every site I build includes foundational SEO and proper indexing, plus the guidance to help you grow long after launch.
Strategic sustainable websites that convert
Crafted with strategy, clarity and purpose.
Every website I create includes a comprehensive SEO foundation — never an add-on. With proper indexing, search engine submission and Google Business Profile setup, your site is built right from day one.
Well-built sites also last longer, creating less digital waste and reducing long-term impact. So you’re not just investing in your business; you’re contributing to a more sustainable future.
What clients say about Baby Lion Design Co.
Custom E-Commerce Website That Exceeded Expectations
"Kimmie was amazing to deal with through the whole website build. As a creative person she understood my challenges and helped me get through every step of the way.
I love my website and the incredible artwork Kimmie has created for me. I highly recommend Baby Lion for your website, branding and design needs."
— Al, My Rhymes
Stress-Free Logo and Website Design for My Small Business
"Kimmie designed my logo and website from scratch. She made the process easy to understand and guided me every step of the way regarding the details she required from me, to my feedback about her designs.
What impressed me was her attention to detail and putting the time into understanding my unique business so that the branding and design were spot on."
— Kellie, Sonic Support
My new brand design gets results
“Absolutely beautiful Branding outcome!
Kimmie is a pleasure to work with and works diligently to ensure the outcome is exactly what is wanted.
Her communication is excellent and she responds quickly to any queries or feedback. I would absolutely recommend utilising her services.”
— Tess, Stomal Therapy to You
When I'm not designing...
You’ll find me in the ocean — my happy place — swimming with whale or soaking up the Northern Rivers coastline.
Remember when we were kids...
When a cardboard box was a rocket ship, and every idea felt brilliant?
That’s the energy I bring to your project — playful, curious, full of possibility — paired with the strategy and precision your business deserves.
It’s creativity with heart, without the chaos, and with a designer who actually makes the process fun.
