On the Record – Brand & Web Design Blog
The design is 100% human, retro vibe, playful colour, zero AI slop.
I'm spinning the tracks on what happens when design gets an actual human behind it: playful, colourful, a little retro, and built with intention.
Consider this your vinyl collection of design thinking: each post a carefully curated track on brand and web design, from someone who still believes the actual design should be made by a human. Right now that includes Peace, Love & Page One, a running series on quick, practical ways to get your business found online, one issue at a time.
How I Actually Use AI in My Design Business (and What I Don’t Do)
I spent last week at the Designer Boss The Future of Design summit, listening to designers talk about AI and what it might mean for our industry. And actually, everyone was pretty calm about it. Some of the seasoned speakers have been through huge changes in the...
How to see which of your Instagram posts Google is finding
Google can now show you exactly what people searched before they landed on your Instagram. It's a new feature in Search Console called a platform property, and if you post on Instagram for your business, it's worth five minutes of your time. What a platform property...
Byron Bay Web Design Built on Strategy, Not Templates
A high-performing website doesn’t start with colours, fonts, or layouts. For businesses in Byron Bay, effective web design starts with strategy. Your website should do more than look good. It should communicate clearly, reflect your values, speak to the right...
Climate Active Web Hosting (Australia)
Australian Climate Active certified hosting offers a solution to a growing problem: digital technologies contribute up to 3.7% of global emissions, more than the airline industry. Every digital interaction leaves a carbon footprint, from the electricity that powers...
What’s the Difference Between On-Page and Off-Page SEO? (And What’s Included With Your Baby Lion Website)
When people hear that “SEO is included,” they often imagine their website will be ranking #1 on Google in no time. If only it were that simple! That’s why I want to be crystal clear about what SEO services I include in every Baby Lion website—and where you might need...
The Hidden Costs of DIY Website Building: Why Professional Design Pays Off
In today's digital marketplace, having a website is essential. DIY website builders often promise quick, affordable solutions with drag-and-drop simplicity. However, what initially seems like a smart cost-saving measure frequently leads to unexpected expenses and...
Ballina Fish Kill: The Grim Reality of an Ecosystem in Crisis
Ballina's canal banks covered with thousands of dead fish—a fraction of the millions estimated to have perished in the waterways. Photo by local resident Wendy Sharpe. The Ballina fish kill is a stark reminder of how climate-fuelled environmental disasters are...
Why Your Sustainable Brand Needs a Website
Why your sustainable brand needs a website is more than just a marketing talking point—it’s a foundational strategy for building trust, owning your audience, and growing a resilient business beyond social media. Social media is fantastic for connecting with your...
Is your website stuck in a time warp?
Caught yourself wondering if your website's more "yesterday's news" than "night fever"?
I've got you covered with this totally solid checklist that'll help you determine if your digital digs need a disco-worthy makeover.