On the Record – Sustainable Web & Brand Design Blog
Inspiring Sustainable Action Through Design, Environmental & Web News that Matters.
From breaking environmental developments and eco-conscious business practices, to earth-friendly recipes that make the most of seasonal, local ingredients, I’m spinning all the tracks that help you live more harmoniously with our planet.
Consider this your vinyl collection of sustainability wisdom—each post a carefully curated track designed to inspire action, with special emphasis on how thoughtful web design and strategic branding can amplify the impact of purpose-driven businesses.
Byron Bay Web Design Built on Strategy, Not Templates
A high-performing website doesn’t start with colours, fonts, or layouts. For businesses in Byron Bay, effective web design starts with strategy. Your website should do more than look good. It should communicate clearly, reflect your values, speak to the right…
Climate Active Web Hosting (Australia)
Australian Climate Active certified hosting offers a solution to a growing problem: digital technologies contribute up to 3.7% of global emissions, more than the airline industry. Every digital interaction leaves a carbon footprint, from the electricity that powers…
What’s the Difference Between On-Page and Off-Page SEO? (And What’s Included With Your Baby Lion Website)
When people hear that “SEO is included,” they often imagine their website will be ranking #1 on Google in no time. If only it were that simple! That’s why I want to be crystal clear about what SEO services I include in every Baby Lion website—and where you might need…
The Hidden Costs of DIY Website Building: Why Professional Design Pays Off
In today’s digital marketplace, having a website is essential. DIY website builders often promise quick, affordable solutions with drag-and-drop simplicity. However, what initially seems like a smart cost-saving measure frequently leads to unexpected expenses…
Ballina Fish Kill: The Grim Reality of an Ecosystem in Crisis
Ballina’s canal banks covered with thousands of dead fish—a fraction of the millions estimated to have perished in the waterways. Photo by local resident Wendy Sharpe. The Ballina fish kill is a stark reminder of how climate-fuelled environmental disasters are…
Why Your Sustainable Brand Needs a Website
Why your sustainable brand needs a website is more than just a marketing talking point—it’s a foundational strategy for building trust, owning your audience, and growing a resilient business beyond social media. Social media is fantastic for connecting with your…
Is your website stuck in a time warp?
Caught yourself wondering if your website’s more “yesterday’s news” than “night fever”?
I’ve got you covered with this totally solid checklist that’ll help you determine if your digital digs need a disco-worthy makeover.