I help established businesses align their strategy, brand, & website, so everything works together to support growth.
How I can help you.
Strategic brand and website services for established businesses ready to elevate, align, and grow.
Retro-inspired brand and web design for purpose-led businesses ready to be seen, trusted, and chosen.
Web Design
Custom, strategic WordPress websites designed to reflect your brand, connect with your audience, and convert with confidence.
Website Maintenance
Ongoing website care and support to keep your site secure, up-to-date, and running smoothly — without you lifting a finger.
Brand Design
Strategic brand design that brings clarity to your message, consistency to your visuals, and confidence to how you show up.
I’m Kimmie King, founder of Baby Lion Design Co.
I’m all about design that’s clear, considered, and designed to be experienced, not just viewed. I work with purpose-led brands that want a brand and website that feels vibrant, confident, and unmistakably their own.
I always start with a clear plan before I touch a single pixel — so the fun never comes at the expense of purpose. With roots in old-school service, I build brands and websites that stand the test of time.
Websites with soul
— where strategy does the heavy lifting.
Strategic Websites with SEO and Intuitive Flow.
Custom, conversion-ready websites that bring your mission to life, earn their place on Google, and make every click feel easy.
With a clear plan behind every pixel, each site balances personality, performance, and ease — creating a smooth, trustworthy experience from first click to final action.
website in a week
My full focus for one week.
online store
Your first e-commerce store!
WEBSITE REVIEWS
What's holding you back?
106% sales increase in the first month.
Brand and eCommerce web design for Gold Coast wellness brand Immortal Blends Superfood.
I rebuilt this wellness brand’s website to bring clarity to the brand, improve site speed, and create a smoother customer journey. The project began with a clear brand and website strategy, mapping how customers move through the site and where decisions are made.
With refined messaging, optimised pathways, and considered sales features, the new brand and web design supported a stronger customer experience and resulted in a 106% increase in revenue in the first month.
Why purpose-led brands choose Baby Lion.
100% Five-Star Client Feedback
20+ years Strategic Experience
1 clear plan before we begin
54 % lower carbon footprint
Perfect for purpose-driven brands looking for a strategy-led web designer who actually listens.
Branding and website design crafted for businesses ready to stand out.
Sustainable Web Design that actually makes a difference.
Custom Sustainable Web Design Services.
Thoughtful builds, clean design, and a reduced digital footprint — crafted for businesses who care about people and planet.
Lowering your digital footprint.
Baby Lion sites are hosted through VentraIP, whose NEXTDC - whose NEXTDC-powered data centres are certified 100% carbon neutral by Australia’s Climate Active.
Your website runs on green infrastructure that offsets every watt of energy used — reducing your digital footprint while you grow your business.
→ Your digital footprint just got smaller.
What’s holding most websites back?
Here's the hard truth → Your stunning new website is invisible if Google can't find it.
I see it every week — incredible purpose-driven businesses launching gorgeous websites… then hearing crickets.
Reality check:
- 68% of online experiences start with google
- 53% of website traffic is organic search
- No SEO = digital brochure buried in a dusty drawer
That’s why every Baby Lion website includes foundational SEO as standard — baked in properly from day one. Because your mission deserves to be found.
Is your website stuck in a time warp?
Think your digital digs might be looking more “yesterday’s news” than “Saturday night fever”?
Grab this easy checklist to see if your site needs a 70s-worthy glow-up.
The best customer service!
“Kimmie listens to her customers and work with them to present their business in the best way possible.”
— Annette, Insight Convenyancing
My new brand & website gets results.
“I highly recommend Kimmie for her remarkable work that has elevated my business’s image and increased customer engagement.”
— Roxane, Get Perspective