Web design for Sustainable Brands
Custom WordPress Web Design for purpose-led brands within Australia and across the globe.
✓ Old-school customer service
✓ A trusted partner who actually listens
✓ SEO-ready and made to convert
✓ Work directly with me, start to finish.
Recent WordPress web design
Website in a Week.
Live in five business days — built strategically, not just quickly.
For small businesses and startups ready for a professional online presence without the months-long timeline, and without sacrificing strategy along the way.
WHAT'S INCLUDED:
1. Strategic Foundation — The thinking that shapes every page, so your site is built around your business, not assembled from a template brief.
2. Professional Website Copywriting — The words that turn visitors into enquiries, written, not just designed around.
3. Custom Website Build — A site designed specifically for your brand, built on a platform you can manage yourself
4. SEO, Performance & Launch — The technical setup that decides whether your site actually gets found.
Handover & Post-Launch Support — Your site handed over with the knowledge to run it, so it stays yours past launch day.
HOW IT WORKS — YOUR RESPONSIBILITIES:
The five business days are for designing, building and launching — which means everything below needs to be ready before day one. Your design week starts with everything in hand, or it does not start at all.
✓ Prepare your content and copy — finalised before week one begins I'll send a clear homework checklist so you know exactly what to write and gather. All copy needs to be signed off before your build week starts.
✓ Provide your photos and brand assets — collated and delivered upfront Images, logo files, fonts and anything else you want included, all sent through before day one.
✓ Set up your third-party platforms e.g. social accounts, email platform and any tools you want integrated should be live and accessible before we begin.
✓ Be available during your scheduled design week. The process is fast and focused — you will need to review, approve and respond within the same business day.
✓ Prioritise your website for the week. This is a five-day sprint. Treat it like one and you will finish the week with a live site.
Built to be found, not just admired.
Your website is designed to look the part and engineered to rank for it.
Every custom build includes a complete on-page SEO setup — not bolted on as an upsell, not quoted as an extra.
Here is what that covers:
✓ Search engine setup — Yoast plugin, Google Search Console and Analytics, sitemap submission
✓ Page-by-page optimisation — keyword research, headings, meta descriptions and page structure tuned for what your customers are actually searching
✓ Content that works for humans and search engines — readable copy, clear search intent, smart internal linking
✓ The technical foundations — image SEO, accessibility, site speed, local SEO basics and AI search readiness
For the full SEO checklist, download the price list.
Starter e-Commerce Website Package
A strategic, high-quality e-commerce website built to turn browsers into buyers.
For small businesses ready to start selling online with a store that is professionally built, strategically structured, and set up to grow with you.
WHAT'S INCLUDED:
- Strategic Foundation — The thinking that shapes every page, so your store is built around your business, not assembled from a template brief.
- Professional Store Copywriting — The words that turn product views into sales, written, not just designed around.
- Custom Store Build — A store designed specifically for your brand, built on a platform you can manage yourself.
- E-Commerce Setup — Everything connected behind the scenes, so you can start selling the day your store goes live.
- SEO, Performance & Launch — The technical setup that decides whether your store actually gets found, plus the moment that gets it noticed.
- Handover & Post-Launch Support — Your store handed over with the knowledge to run it, so it stays yours past launch day.
Download the full inclusions + investment.
HOW IT WORKS — YOUR RESPONSIBILITIES
A strategic build relies on strategic input. The more prepared you arrive, the faster your store goes live — and the sooner you start trading.
✓ Provide your product details. Clear product names, short and long descriptions, and accurate pricing for every item you want listed.
✓ Supply quality product photos. Several images per product, ideally from multiple angles, so your shop looks as professional as your products.
✓ Share your shipping information. Your flat rate shipping fee and the cart total that qualifies for free shipping (if you offer it).
✓ Provide your brand assets. Logos, fonts, colours, imagery and any other visual elements you want used throughout the store.
✓ Set up your third-party platforms. Email marketing platform, payment accounts (Stripe/Square, PayPal, Afterpay) and social media profiles ready for integration.
✓ Be available for timely approvals. Same-week responses to questions, feedback and revision requests so the build keeps moving forward.
✓ Treat your store launch as a priority. Every week the shop is delayed is a week of sales lost. Your input pace sets your launch date.
Your store launches when you are ready to sell — properly built, strategically structured, and set up to grow. Typical build timeline: 4–6 weeks from kickoff, depending on input pace.
Business brand strategy.
Included in all website packages.
Every website project starts with a detailed Brand Strategy Questionnaire. From there, I take your responses and craft a professional Business Brand Strategy Document tailored specifically to your business.
This is the strategic foundation that defines how your brand sounds, who it speaks to, and what makes it different — so your website, and everything else you create from here, stays clear, confident and consistent.
You walk away with:
✓ Core brand messaging
✓ Tone of voice guidelines
✓ Audience clarity
✓ Brand positioning
✓ Messaging direction you can apply across your website, socials and beyond
Most web designers skip this step. I include it on every build, because strategy is what makes the design work — and what keeps it working long after your website goes live.
VALUE $1,700 - included in every website package.
Why I love WordPress...
→ and why you will too.
You own everything — no subscriptions, no surprises
Unlike DIY platforms that lock you into monthly fees, templates or limited features, WordPress gives you full ownership of your website.
Your domain, your design, your content — it's all yours.
This means long-term savings, fewer limitations and full control over your digital presence.
It grows with your business (not against it)
Whether you start with a simple service site or a full online shop, WordPress is built to scale. Add pages, features, products, bookings, memberships — whatever the next stage of your business asks for — without rebuilding from scratch. The website you launch with is the same website you grow with.
Search engines actually like it
WordPress is naturally SEO-friendly, which means your site is set up to be discoverable from day one. Pair that with the SEO foundations included in every build, and your website launches with everything it needs to start getting found — without paying an SEO agency straight away.
Everything you need to know about your custom WordPress website
How do you ensure my website will actually convert visitors into customers?
Every website I build is designed with strategy and conversion in mind — clear calls-to-action, intuitive navigation, clean layout, mobile responsiveness and fast loading speeds.
Your site isn’t just built to look good; it’s built to guide people where you want them to go.
SEO foundations are included in every build, so you’re not just getting a beautiful website — you’re getting one that can actually be found.
What makes your websites different from other web designers?
Three key things:
- SEO foundations are included as standard — not an add-on, not an upsell.
- I run a remote, quality-first business with a lower digital footprint than traditional agencies.
- I specialise in purpose-driven brands, so I understand your audience, your values and the importance of doing things properly the first time.
You’re not handed off to juniors — you work with me, start to finish.
Can you guarantee my website will rank on Google?
No ethical designer can guarantee specific rankings — and anyone who does is selling false promises.
What I can guarantee is that your site is set up with strong SEO foundations: on-page optimisation, proper indexing, metadata, Google Analytics, Search Console submission and best-practice structure.
I focus on solid, sustainable visibility — not shortcuts.
Will my website work well on mobile devices?
Yes — absolutely.
Every website I create is fully responsive and intentionally designed for mobile use. With most browsing (and buying) happening on mobile, responsive design isn’t optional — it’s essential for user experience, accessibility and conversions.
Can I update my website myself?
Yes — absolutely.
Every WordPress website I build is designed to be easy for business owners to use. You’ll be able to update text, swap images, edit pages and make everyday changes without needing a developer.
I’ll show you how to manage it confidently during your handover training.
Can I add new products if I have an online shop?
Yes. If your website includes e-commerce, you’ll be able to add products, update pricing, manage stock and process orders through WooCommerce’s simple dashboard.
I’ll walk you through the essentials so you feel comfortable running your store day to day.
What happens if my business grows and I need more features?
WordPress and WooCommerce are incredibly scalable — you can add new pages, additional products, booking systems, membership areas, advanced functionality and more as your business evolves.
If you need support adding new features later, I can integrate them seamlessly into your existing site.
I’m not tech-savvy. Will I still be able to manage things?
Yes — my clients range from tech-confident creatives to “please don’t make me touch anything” business owners.
Your website will be intuitive, and I provide clear training and documentation to guide you.
Plus, you get one month of support included, and you can join my Website Care Plan for ongoing updates, security and peace of mind.
Do you provide training on how to use my new website?
Absolutely. Every project includes a recorded handover session where I show you how to manage your website, make updates, and — for e-commerce clients — handle products and orders.
You’ll also get helpful guides and ongoing support for your first month after launch.
Why invest in professional web design instead of using a DIY platform?
DIY platforms can be limiting — from restricted design options to patchy SEO and ongoing monthly fees that add up fast. And when something breaks, you’re often left to figure it out alone.
With a professionally built WordPress website, you get strategic design, strong SEO foundations, better performance and full ownership of your site. No subscriptions. No templates. No guesswork.
A well-built website doesn’t just look better — it works harder, lasts longer and usually pays for itself quickly.
How do you support me after launch?
Every website I build includes 1 month of complimentary Website Care, covering security monitoring, plugin updates, backups and email support.
After that, you can continue with my monthly maintenance plan or manage the site yourself — whatever suits your workflow and confidence.
Do I have control over my website once it goes live?
Yes — you’ll have full access to update your content, add pages, write blog posts and make everyday edits.
If your site includes e-commerce, you’ll also be able to manage products, pricing and orders.
For custom design tweaks or technical updates, I offer hourly support or can add them to your ongoing maintenance plan.
What if I need help marketing my new website?
While I specialise in website design and technical SEO, I work closely with trusted digital marketing partners.
If you need help with social media, ads, content or launch strategy, I’m happy to recommend experts who align with your values and budget.
Need something different? No problem.
→ I also offer custom quotes for larger or more unique builds.
Already have a website?
→ Download my free guide to see if your website design could do with a spruce up.
Need a website review?
→ Embarrassed by your website and ready for some problem solving?!
I've got a web design question:
How do we communicate during the project?
I mainly communicate via email and other online means to gather project information.
This method is more productive and cost-effective for both myself and my clients.
Throughout the project, we can schedule phone calls as needed. However, the bulk of communication will be via email.
Can I edit my website after it's built?
Yes, you will receive login details and some video tutorials on how to make changes to your website.
Can you write the copy for me?
Absolutely! Copywriting is built into all web design packages and you have the chance to review prior to building your site.
How do I look after my website once live?
As part of your package, you will receive a free month of website maintenance to keep your site in tip-top shape. After that you can sign up to my maintenance plan.
I also offer time blocks for website content updates - just ask.
Are we a good fit?
We are if:
- you're ready for someone to listen to you and take care of the heavy lifting.
- you have an existing website that you don't love.
- you're ready to work with a professional to get the job done properly.
Is your website stuck in a time warp?
Caught yourself wondering if your website's more "yesterday's news" than "night fever"?
I've got you covered with this totally solid checklist that'll help you determine if your digital digs need a disco-worthy makeover.