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Immortal Blends Superfood

Custom eCommerce Website Re-Design & SEO Strategy

A Complete Website Rebuild & Full SEO Strategy

The Brief

Immortal Blends Superfood needed a complete website transformation after years of neglect - their website had no blogs written, the calendar was disabled, and zero SEO had been implemented since the original build.

Unlike competitors with certifications and testing information, Immortal Blends lacked transparency about ingredient sourcing and quality standards, creating trust barriers that prevented potential customers from converting.

A computer screen displays a website featuring a woman running at sunset on the left and text on the right promoting Australia’s premium superfood nutrition for optimal daily health, with a yellow Start Today button below the text.

Project Overview

Client:
Immortal Blends Superfood

Industry:
Health & Wellbeing

Key Features:

Three website screenshots: the first on a desktop monitor shows a woman running at sunset with text about superfood nutrition; the other two are long-page previews with health and lifestyle content and dark red, gold, and white accents.
Three website screenshots: the first on a desktop monitor shows a woman running at sunset with text about superfood nutrition; the other two are long-page previews with health and lifestyle content and dark red, gold, and white accents.
Three website screenshots: the first on a desktop monitor shows a woman running at sunset with text about superfood nutrition; the other two are long-page previews with health and lifestyle content and dark red, gold, and white accents.

Defining the Target Market...

Immortal Blends' previous website lacked a defined target audience, resulting in unclear messaging.

Together, we defined the primary target market as health-conscious women aged 45-55, particularly those experiencing menopause who need comprehensive nutritional support.

The purple from their existing colour palette was introduced to speak directly to this female demographic, whilst copy and imagery were refined to address their specific health concerns.

This targeted approach moved them away from trying to appeal to everyone and instead created a clear brand voice that spoke directly to their most valuable customers.

Silhouette of a woman jogging along a beach at sunset, with the sun low on the horizon, casting a warm golden glow over the sea and sand.

New Professional Product Images

A black and gold pouch labelled Immortal Blends Food of the Gods features a dragon, colourful cacao pod, nuts, and herbs, with geometric patterns and icons indicating it is vegan, plant-based, and made in Australia.
Front view of a black and red resealable bag labelled Immortal Blends 12 Apostles - Magic Mushrooms with a gold dragon, mushroom images, and various geometric and certification symbols on the packaging.
A black stand-up pouch labelled Immortal Blends Sacred Ash with gold text and geometric symbols, featuring a dragon graphic at the top and various icons along the top and bottom edges.
A black and white pouch labelled Immortal Blends Miracle MSM with colourful symbols, a gold dragon, and text highlighting benefits like joint support, immune system boost, and vegan ingredients.
A black and brown pouch labelled Immortal Blends Medicinal Cacao Divine Alchemy, featuring cacao pods, spices, a gold dragon, and decorative symbols. The packaging highlights being 100% plastic free and made in Australia.

Other Key Features & Functionality

  • 404 page to redirect people back to the site.
  • Custom coding throughout
  • Significant page speed increases
  • More legible heading font
  • Alt texts for every image, ensuring accessibility & improving SEO
  • Typing animation and scrolling text
  • Custom postage settings
  • Advanced coupon setup
  • Database migration to improved newsletter software
A computer monitor displays the Immortal Blends Superfood website homepage, featuring beetroot in the header image and a welcome message with information about community rewards and site features.

Google Review Feed

Live feed that updates as new Google Reviews are received.

A customer review section shows a 5-star Google rating and four user testimonials praising products for focus, energy, and taste, each review showing star ratings, names, and profile icons, beneath a headline: “What Our Raving Fans Are Saying”.

Custom Icons

A black wheat stalk icon inside a circle with a diagonal line crossing through it, representing a gluten-free symbol.

Gluten FREE

A circular logo with the words PLANT BASED surrounding two stylised leaves in the centre, indicating a plant-based product.

100% Plant-Based

A black outline of a milk carton inside a circle with a diagonal line through it, indicating no milk or dairy-free.

Dairy FREE

A black DNA double helix symbol inside a circle with a diagonal line through it, indicating no or prohibited, on a white background.

FREE from GMO's

A black and white circular icon featuring a leaf above the word VEGAN, indicating vegan or plant-based products.

Vegan

The Colour Palette

The strategic colour palette incorporated Immortal Blends' main brand colours of gold/yellow, black and white with red for call-to-actions and blue/purple accents, with purple strategically emphasized to appeal to their target female demographic.

This thoughtful approach maintained brand consistency whilst optimizing for conversions and speaking directly to health-conscious women aged 45-55.

Eight vertical rectangles of equal height and varying widths in colours: yellow, black, light grey, white (outlined), dark red, teal, blue, and purple, on a white background.

"She is the best in the business. You need her. 10 out of 10!!!"

- Shane, Immortal Blends Superfood

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