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My Rhymes

Brand Design. eCommerce Web Design

An eCommerce Web Design & Interactive Children's Book Platform

The Brief

My Rhymes wanted to showcase their newly published children’s book alongside their collection of recorded nursery rhyme songs.

The goal was to create an interactive website that allowed families to listen and sing along as they read the story together.

A computer monitor displays a colourful children's website called My Rhymes, featuring cartoon characters, a rainbow, animals, and various playful scenes under a bright sky.

Client:
My Rhymes

Industry:
Childrens Entertainment

What I created:

  • Mini Brand Board
  • eCommerce website
  • Embedded songs from SoundCloud
  • Shop images
  • Home page banner image
A brand style guide for MY RHYMES featuring logos, colour palettes, fonts, website colours, and a cartoon banner illustration of children playing under a rainbow with musical notes and animals.
A brand style guide for MY RHYMES featuring logos, colour palettes, fonts, website colours, and a cartoon banner illustration of children playing under a rainbow with musical notes and animals.

A collaboration with Peter Townsend

Working with illustrations by renowned illustrator Peter Townsend, who has been illustrating since 1980 and is famously recognised for Bananas in Pyjamas, The Wiggles, and Fergus the Ferry, I developed a comprehensive brand strategy around his beloved Danny character.

I had the privilege of creating a collage header image using the individual illustrations by Peter in the book.

Colourful cartoon scene with children in fancy dress, a cow, a dog, and a farmer in a vibrant field. A rainbow labelled My Rhymes arches over them, and stars and clouds fill the sky. The mood is cheerful and whimsical.

Nursery Rhymes Playable via SoundCloud

SoundCloud playlists embedded on the site.

An iMac displays a children’s music playlist. Next to it are three screenshots of a website featuring colourful kids’ illustrations, song options, testimonials, and contact buttons on a white and pastel background.

The Colour Palette

This palette was inspired by the alphabet blocks and rainbow featured in the My Rhymes logo and book cover. Each colour was carefully chosen to capture the playful, inclusive spirit of early childhood.

The two pinks speak directly to girls who love vibrant, expressive colour — one soft and sweet, the other bold and full of personality. The duo of blues adds balance, designed to appeal to boys while keeping the tone gentle and imaginative.

Bright coral orange and fresh lime green add energy and contrast, perfect for call-to-action buttons and key highlights across the site.

Together, the colours feel joyful, approachable, and educational—exactly what you'd want from a modern children's brand trusted by parents and loved by kids.

Six vertical rectangles in a row, each a different colour: green, orange, light blue, teal, pale pink, and bright pink, all on a white background.

Kimmie was amazing to deal with throughout the whole website build. She understood my challenges and helped me get through every step of the way.

I love my website and the incredible artwork Kimmie has created for me. I highly recommend Baby Lion for your website, branding and design needs.

-Al, My Rhymes

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